How to Choose Your Home Based Business

Everyone who’s joined a home based business knows that there’s a lot more to it than simply signing up. Any company that guarantees you money and success the instant you sign up is lying, that’s the bottom line. There are many factors that come into play that determine your success in a business; is the company stable, do they offer a service or product that everyone wants or needs, how much of an investment will people need to join your business, how good is the compensation plan, and do you know how to effectively market the business and put what you have to offer in front of the masses?

Before you join a home based business do background research on the company you’re going to be joining. Find out how long the company has been in business. You want to look for a company that has been in business with the product or service they are offering for at least 5 years. Why is this? For the first few years a company is in the testing phase and therefore more of a risk upon joining. The next 2 to 4 years following the testing stage is the acceptance phase. The acceptance phase is the period where it begins getting more exposure and a majority of people either accept the new company as a good investment or they reject it; if the company is looked upon as a good investment, it enters the hyper growth phase. The hyper growth phase is the ideal time to become part of a home based business. People are looking to join this business so there is less work on your part when it comes to selling the business and what they have to offer since many people will already know and not be so hesitant to join.

You want to make sure you become part of a company that offers a product or a service that will allow you to target an unlimited number of people. There are BILLIONS of people in the world so why would you want to be marketing a product that will only benefit a percentage of the population? You wouldn’t! Look at what you will be offering your prospects and be sure it’s something that will not limit the amount of people you can target. If you offer a product that everyone can use and benefit from you are going to be far more successful when it comes to marketing your business.

If you’re new to home based businesses and haven’t started building a marketing funnel yet, you are going to want to join a business that does not require a big investment to start up. There have been so many scams out there that have burned many people who were looking to get involved with a home based business. This has created a lot of uneasy and skeptical people. When you are first starting out everyone you target, unless you go to family and friends which I urge you not to do right way, is not going to have a clue who you are. They aren’t going to know whether to trust you or to run in the opposite direction. Now a big part of whether prospects are going to trust you is your marketing campaign, which we will get more into in a little bit. However if you can find a business that does not require a big investment to start up, people will be more receptive to you and your business since they won’t be losing out on hundreds of dollars if it doesn’t work. The less of a risk your business appears to be to prospects, the more will join. Once you have built up a rather large marketing funnel of people who trust you that is when you can start marketing $3,000 price point businesses and be successful with it.

The compensation plan is obviously what everyone looks at when deciding what business to join. You don’t want to be marketing a business that’ll cost your prospects $200 and you only receive a $50 commission. That’s not going to create the income you are looking for unless you are putting 10 people in your business a day which is way more work than you want to do for the return. You want to find a business that you can put only 5-7 people into a WEEK and still be provided a huge income. If you develop an effective enough marketing campaign you’re going to be putting way more people than that into your business each week but chances are for your first few weeks’ 5-7 people is pretty realistic. You want to get involved with a home based business that you can have a week where you only put 5 people into your business yet still make more money than you would working 40 hours a week. There ARE home based businesses like this out there; you just need to find them.

Once you’ve done the research and found your home based business, the next and most important thing you need to do is develop an effective marketing campaign. If you don’t know how to market your business and attract people to you, you aren’t going to get the results you’re looking for no matter how great your business is. You need to find a way to put yourself and your business in front of millions of people everyday. How do you do this? USE TECHNOLOGY! Billions of people search the internet everyday so it’s literally your goldmine. You can spend all day cold calling prospects, asking family and friends, putting ads in newspapers, handing out flyers, and whatever else you can think of to do I don’t care, but I’m telling you right now you are spending WAY more time than you should be marketing your business when you can use the internet and put your offer on the table for 1,000 times more people to see within a few short hours.